Increase Your Revenues Without Spending a Dime on Marketing!-Part 4

Last week we discussed how having a solid, documented customer service process and delegating effectively can impact how your customers feel about you and your business.

Business owners often forget that they can grow their business significantly by utilizing their current client database. Making your customers fall in love with how you conduct business with them, can grow your business astronomically through referrals and word of mouth.

Here are the next two elements to launch your revenue growth.

Ask your customers!

The best way to find out why your customers buy from you, or why they don’t buy, is to ask them. Implement a customer survey process that will provide periodic feedback on what your customers think about you and, more importantly, how their tastes and expectations are changing over time. Customers can be quite fickle these days. What they desire or how they want to receive it can change very quickly. It is your job to keep up with your evolving market. Your customers are critical to the survival of your business. Don’t guess. Guessing is like playing darts in the dark. Make sure you know what your customers are feeling and thinking. Ask for their feedback on how you can improve their experience. Then, act on their feedback.

Touch them deeply

Your customer service process is about creating an experience that moves your customer on an emotional level. It unmistakably tells your customer that you truly care about them. As a result, they feel like they are your only customer. They feel valued and special. These are the events and experiences that drive a customer to come back again and again. When you reach this level of customer service, the price of your product or service becomes of little importance to your customer. They buy because of the feeling they get.

We have all seen new businesses that have some kind of original, fun experience for their customers. When the business first opens, they are packed with people! But, over a short period of time, sometimes only a few weeks or months, their customers stop coming back. Why? Because they didn’t touch their customers on a deep, emotional level. Make sure your customer service experience is a robust one and not just a “fad”, wearing off and losing its appeal in the hearts and minds of your customers.

Dulcee Loehn

Certified Business Coach

FocalPoint Business Performance

Dulcee can be reached at


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