Increase Your Revenues Without Spending a Dime on Marketing!-Part 3

Increase Your Revenues Without Spending on Marketing-Part 3

Last week we discussed how hiring for attitude first and following the Golden Rule can help you drive repeat business from your customers. Customer Service is a lost art. You can be the one to differentiate yourself in the marketplace by providing an unforgettable experience.

Here are the next two critical keys to extraordinary customer service.

Know and teach your process

Your customer service philosophy and the corresponding process should be written down so that everyone on the team can learn and follow it. Every customer should have the same outstanding experience regardless of the time of day, day of the week, or team member that serves them. Lay your customer service process out in vivid detail and instruct every new team member how to perform it flawlessly.

Delegate effectively

Once you have documented your process and trained your team members, you must observe your team and ensure they are performing the process and getting the results you desire for your customers. Business owners are busy people, and often make the mistake of instructing team members once, and then are surprised and disappointed to discover that the team is not performing the tasks as expected. The truth, people need more than one explanation. They need to be educated, observed, given constructive feedback, and mentored. Observe your team and continue to coach and provide feedback to them until you get what you expect. Yes, this takes time. However, as I tell my clients, it is short-term pain for long-term gain.

Dulcee Loehn

Certified Business Coach

FocalPoint Business Performance

Dulcee can be reached at


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